Is Socialnomics Leading to the End of Privacy?

The Pew Internet and Life Project published its The Future of Internet III back in December 2008.  They asked “…internet leaders, activists and analysts to … assess predictions about technology and its roles in the year 2020.”    Peter Eckart, director of technology at the Illinois Public Health Institute, commented:

“It’s more likely that people give in to having their personal information bought and sold in the marketplace, and kids grow up—and the culture changes—to not having understood the value of privacy at all, so they don’t miss it. 2020 will see the latter stages of a culture war, fought by older folks (I’ll be 58 that year) trying to hold on to what privacy is still left, and younger folks—distracted by the media marketplace—wondering what all the fuss is about.”

That quote came back to me today when I watched this video my colleague shared.  It’s a promotional video for the Wiley book, Socialnomics: How social media transforms the way we live and do business

I feel like I’m already fighting to keep my privacy!

Being in technology, specifically the user experience side of the game,  I feel obligated to use and understand social media.

When teens began obsessing over texting, I tried it out.  And I wondered what Blackberry Thumb was all about.  Is it really that painful?  (Yes!)

The lines between the virtual world and the real world are going to continue to disappear.  I cannot avoid any of these changes, so I’ll adapt now.  But unlike texting and Blackberry Thumb, I confess:

I don’t really enjoy participating in social media.

With every blog entry I publish, every Tweet I share, every friend invitation I accept on Face Book I wonder, “Do I want people to know this?  What are the risks of putting this piece of information out there along with all the other pieces I’ve already shared?”

What I am afraid of?

Ten years from now I will be someone very different from the person I am today.  How will I feel about statements I made 10 years ago resurfacing?

I continue to take part in spite of my concerns.  But I find that I’m creating a social persona.    I oughta give my social persona a name!  This way, in 10 years when someone asks, “Did you really say THAT?!”  I can I laugh and say:

“Oh, that wasn’t me!  That was my Social Persona, Kelly Daniel!”

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