Fight! Don Norman vs. Peter Merholz

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What happens when Don Norman and Peter Merholz, two of the smartest people in the business,  start discussing the art of getting senior management to support user experience initiatives?

A fight!

(Okay, it wasn’t exactly a fight but it was one hell of a debate.)

Have some experience professionals been shooting themselves in the foot by telling senior managers to ‘invest‘ in improving user experience?

Is ‘investment‘ a dirty word?

Listen to the UX Week Keynote Discussion with Peter Merholz and Don Norman podcast and see what you think.

Thank you Jeff Parks and the folks at Boxes and Arrows for making the podcast.

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